My client Jodie asked me, “Should I tell my story on Organic or Paid social media?” This is a great question. That’s because Jodie is only one of many who have this question as they are becoming an influencer.
Are you becoming an influencer like this to make people interested?
As Jodie is becoming an influencer she wants a way to tell her story. Jodie is fairly new at this digital marketing game. So she can feel frustrated when she doesn’t know what to do.
The frustration comes from not knowing and feeling overwhelmed with too many options. The surprise is I can take the frustration and overwhelm out of digital marketing.
I keep up with all the new methods and technology, so Jodie doesn’t have to. So, what happened with Jodie?
Jodie’s story is familiar. She climbed up the work ladder, got the master’s degree, and worked long hours. But she missed her new son.
That’s when she decided to give-up the rat race to be a stay at home mom with her son. Although she he didn’t need to work, she found she was getting quite bored at home.
Then Jodie found digital marketing and started to sell kids clothes online. As a beginning digital marketer, she has no following. So that’s when she set her goal to be an influencer.
Try becoming an influencer with these tools in your content marketing
When Jodie asked me if organic or paid social media is best, I shared what I had learned. Over the past few years I’ve learned that organic is more important than paid social media.
Kim Smith has a great and readable article on Jeff Bullas’ blog. Kim wrote, “post quality content (which falls in any of these 3 categories – informative, inspiring or entertaining.)”
Let’s look at the strengths of organic social media. As Jodie 1) has a low budget she can 2) target her followers to 3) build her long-term influence.
Next, let’s look at the strengths of paid social media. If Jodie 1) wants to raise awareness she can 2) target specific groups to 3) drive traffic to her cite 4) for a limited time.
Here is a great table from Kim’s article
According to Rob Peterson at biznology.com, if you choose between the two, organic is ideal.
Both Kim and Rob agree on one thing. They both agree on looking at the data assessing the analytics.
As Jodie shares her story she can check her results on Google Analytics. On this free tool she will look for engagement through time on page, shares, comments, etc
Apply these Culture Localize Content Marketing Blog Tools to win new customers
Learn to confidently write and localize with these cultural value preferences, you can read my past blogs:
- Individualistic vs. Collectivistic Cultures / Non-Native English Speakers
- Low vs. High Power Distance Cultures / Non-Native English Speakers
- Nurturing vs. Competitive Communication Cultures / Non-Native English Speakers
- Less vs. More Certainty Comfort Cultures / Non-Native English Speakers
- Short-Term vs. Long-Term Thinking Cultures / Non-Native English Speakers
Get more customers when you learn how to localize for your target cultures in social media and more:
- LinkedIn: 10 Ways you need to localize for other cultures
- Twitter: 10 Ways you need to localize for other cultures
- Facebook: 10 Ways you need to localize for other cultures
- Instagram: 10 Ways you need to localize for other cultures
- WeChat: 5 Ways you need to localize WeChat in China
- Automated email: 10 Ways you need to localize for other cultures
- Instant Messages: 10 Ways you need to localize for other cultures?
Build your success when you use these rules to localize your content marketing strategy for other cultures:
- Content strategy: 7 Levels you need to localize your content strategy
- Calendar roadmap: 8 Steps you need to calendar & localize for other cultures
- Segment lists: 3 Ways you need to segment & localize your lists for other cultures
- Storytelling ideas: 5 Great storytelling steps you localize for other cultures
- Storytelling creation: 7 Items you need to localize: Global storytelling content
- SEO split tests: 12 Ways you need to split test blog SEO to localize cultures
- Headline building: 7 Ways you need to localize headlines for other cultures
- Captions + Alt: 7 Ways you need to localize your images for other cultures
- Subhead craft: 10 Ways you need to adjust subheads for other cultures
- Meta Descriptions: 10 Ways you need to localize meta descriptions
DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.
Today I am focusing on Gig Business Success Step-5: Enjoy your Gig business optimal freedom lifestyle.
Check this to Localize Content Marketing Blog services case of doing…
Here’s how to create lasting influence… Many feel they “must” get up and go to work each day. That they have to keep up what they’re doing, even if they’re not happy and fulfilled.
Yet, nobody HAS to do anything, do they? We can all choose to stay in bed if we want. We can choose to not work, or to not do anything at all.
Yes, there are consequences to our choices. But they are OUR choices to make.
And within that thought lays great opportunity and power for each of us, if so we choose… So, a strategy that helps many that aren’t currently happy and fulfilled in their life?
It’s to get absolutely fed-up with your current circumstances. And then it’s to CHOOSE to raise your standards of living. It’s to look at our life honestly. And it’s to decide things we’ll no longer accept showing up in our families lives ever again.
And when we set new standards for ourselves? It’s hard to lower them ever again.
Because we’ve got a new setpoint. It’s how change for the better happens.
And it’s our choice to make. Nobody will show up and do it for us. That’s why most stay stuck in the rat race and others raise their standards of living the good life, and they never look back to their old standards again.
If you’re open to a proven plan to tack on an extra income on the side, maybe a LOT of extra income? Decide if it may be a great fit for you and yours.
Identify your search audience behavior in today’s multi-device world. Aleyda Solis
All the best!
PS Right now, you even get a free coach consultation to help get you up and running, ASAP…
Get Global Clients Today: Localize Content Marketing Blog Tools. Exercise #10:
As a Gigger in the global Gig economy, how can you use becomming an influencer to build your Gig business to the next level?
Look at these examples where Giggers say they have struggled and then used becoming an influencer break through. Then they could overcome challenges to feel confident and build their Gig business to support their customer clans.
- I was felt frustrated not getting customers from other countries, so I’ve automated and now I see I get regular feedback and analytics as an influencer
- I’ve saw my content was focused on my own culture, so I hired a mentor tell me better ways to be an influencer
- My ad campaigns in other countries were inconsistent, so learned to use analytics to see what I needed and ask better questions to connect my customers as an influencer
Write 3 ways you’ve felt frustrated and used becoming an influencer in marketing to create your flow systems. Because then you’ll have time to feel fully engaged developing yourself in your Gig and for your customer clan.
Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:
- Write your your idea where you global-adjust your content marketing tools.
- List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
- Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
- Reward yourself after you have completed your steps to channel frustrations into unstoppable power.
Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself. So that way you can have your business success and your optimal lifestyle.
If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.
Identify your search audience behavior in today’s multi-device world. Aleyda Solis
NOTE: If you don’t learn to localize content marketing tools, you may soon join the 80% of small businesses that fail within the first 5 years!
PS: Next time you will learn another step to your Gigger success as you localize culture content marketing blog tools. If you would like more developing your Gig business to the next level and living your optimal lifestyle, great. Email me at email@example.com or click NOW for your free consultation.
Hope this helps.
Doc Warren Linger
PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.
We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…
==> Email firstname.lastname@example.org or click NOW to coach yourself to your new optimal lifestyle freedom.
You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.
Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.
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Becoming an Influencer Content Marketing Optimal Engagement Lifestyle
As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms. I did this by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)
So, I moved to Hong Kong to start a training company after earning my Doctoral Degree. My Doctoral research focus was engaging instruction in adult education and training and development for better learning.
But something was wrong, I was struggling becoming an influencer in this new culture (I’m a cattle rancher’s son from Colorado, USA.) I wanted to find ways to inspire and motivate my coachees and students in Hong Kong.
With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. So this was especially effective to keep clients engaged between coaching calls.
Yet, I struggled through trying several paper worksheets and workbooks to guide students, yet I wasn’t getting the results I wanted. (junk engagement)
Then when the smart phone with the ability to search the internet came along I could see more. I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)
I thought, “Why not do that for learning?” So as a result, I started asking students to answer questions, interact with information. When they could share with colleagues, and go find examples of the learning content using their mobile devices.
Content Marketing eWorkbook development and success
I began searching for improved learning possibilities and I struggled testing several apps. We stumbled upon and created best practices using eWorkbooks. After testing them, we began to use eWorkbooks as my clients always had their devices with them.
Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions, curating links and tasks, example images and videos, etc.) So, this became powerful for my coaching clients because they were able to share ideas. Also, they could get the benefits of social learning even though they were not in the training course or classroom.
Therefore, my clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively. At the same time, they were developing habits of learning with their devices. (optimal engagement) This stops them from killing time with their devices. (junk engagement)
It seems students didn’t mind using eWorkbooks to take notes while I lead the discussion and guided them. Also, after they submitted their answers, they would get their responses sent to their inbox. So, that way they can review their learning Moments of Growth. (optimal engagement) Each student was becoming an influencer for other students.
Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time. So, as the teacher I can monitor what students are doing to give them guidance in the moment. Also ,I could track their learning development over time.
Use these localize content marketing tools to connect and gather valuable data
Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends. They’ve begun to use Google forms for 360° reviews for evaluations. Also, had great luck using eBrochures and eMenus. We’ve tested new ideas and actively engage and actively interact with customers.
All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.
Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.
*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.
Your Content Marketing Mentor, Doc Warren LINGER, Today’s multi-device world Aleyda Solis Image aleydasolis.com #CultureContentMarketing #ContentMarketingblog, #GlobalContentMarketing
7 Steps you need to use in becoming an influencer – Content Marketing
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Are you becoming an influencer like this to make people interested? Try becoming an influencer with these tools in your content marketing. Apply these Content Marketing Blog becoming an influencer. Identify your search audience behavior in today’s multi-device world. Aleyda Solis
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Dr Warren LINGER © 2018
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